One garment, one face, eight frames. An apparel product system — and the brand-reserved cast that holds it together. Designed and produced in-house at Eikon Arts.
Apparel is where consistency breaks. Shoot one oversized tee across studio, street and macro — and hold the garment, the light and the face identical in every frame. If it survives that, it survives a whole catalogue.
Front, back, detail. The drape has to read the same from every angle, and the colour has to be the same olive in all eight frames — because the garment is the SKU, and its colour is a lock.
The harder half of this project was never the tee. It was holding one face across a studio, a café and a rooftop at golden hour — same person, same character, different world, no drift.
Front, back and detail on a controlled ground — the spine of every product page.
The merchandising frame, with fabric continuity checked against the macros.
Knit and seam construction at the scale that answers "is this well made?"
Named locations with real light — street, café, golden hour — not generic backdrops.
A signature face built and validated for your brand, exclusive to it, consistent across every drop.
One light, one grade, one world — extended across every SKU and every colourway.
