Reel 02 · Case — Campaign Design
Aura Bridal
A complete campaign — concept, collection, stills, macros and film — designed and produced in-house at Eikon Arts.
A complete campaign — concept, collection, stills, macros and film — designed and produced in-house at Eikon Arts.
A heritage-luxury bridal house, launching its signature collection. The campaign had to carry ceremony, craft and desire in one visual world — the kind a maison would run across its windows, its site, and its film.
Necklace, earrings, kada — three pieces, one lineage. Emerald lotus at the centre of each, gold worked like it holds candlelight. Every frame lit in the same world, so the collection reads as a family, not a catalogue.
Motion in the same world as the stills — made for the homepage takeover and the launch social cut. Two pieces, one grade: the necklace reveal and the kada, turning.
The story, the world, the visual language — designed before a single frame is made.
A signature still for every piece, lit as one lineage.
Detail frames that reward the zoom — where luxury is decided.
Worn, styled, in-world imagery for site, windows and press.
Cinematic pieces for homepage and launch — same world, in motion.
PDP, social, email and large-format crops — delivered as an organised library.
