Reel 03 · Case — Product & PDP Imagery
Aura
Aura
Hydration
One skincare bottle, and every frame its product page needs — hero, on-white, angles, macros, lifestyle and film. Designed and produced in-house at Eikon Arts.
One skincare bottle, and every frame its product page needs — hero, on-white, angles, macros, lifestyle and film. Designed and produced in-house at Eikon Arts.
Take a single premium skincare SKU and shoot the whole product page — the way a beauty house would. One bottle, one light, one world; the full commerce set, not a hero and some leftovers.
The unglamorous frames are the ones that sell: a true on-white for the marketplace, the three-quarter that shows form, the back label a customer actually reads. Same bottle, same light, no seams.
Lifestyle isn't decoration — it's the frame that tells a customer who they'd be with this on the shelf. Travertine, linen, morning light, one pair of hands.
The macro that decides whether a hydration claim is believable. You should be able to feel it before you read a word of the copy.
Feed-native motion cut from the same world as the stills — the same bottle, the same light, moving. Made for paid social, the PDP gallery and the launch email.
The image that carries the listing — lit, styled and finished for first position.
True white-point compliance for the channels that measure it, corners at 255.
Three-quarter, back and detail views — every question a buyer has before they add to cart.
Texture, mechanism and finish, at the scale where a claim becomes believable.
The world around the product — shelf, ritual, carton — for site, email and paid.
Vertical motion cut from the same world, ready for social and the PDP gallery.
